About Eric Slifkin

Stuart, Florida real estate professional Eric Slifkin is a Broker Associate at Keller Williams Realty of the Treasure Coast. A licensed Realtor since 2003,, Eric's successful real estate practice can be attributed to his background in Information Technology, which he has leveraged to help buyers who are searching for homes in greater Stuart, Florida.

Lead Conversion: Building Your Pipeline

7-Day Lead Conversion Plan: Building Your Pipeline All Year Long

When it comes to the fall and winter seasons, you need to do everything you can to keep your business booming all the way through the end of the year. Do you have a strategy for turning your leads into real-world clients?

How you respond to and manage your leads can be the difference between a closed deal and a missed opportunity. But knowing how to make a stellar impression and engage a lead can be a challenge. With this 7-day action plan, you can master the smart strategies that will help you convert your leads to clients.

Day 1: Respond fast with the information your lead requested.

First impressions are everything. The quicker you respond, the higher your likelihood connecting with your lead. Responding to a lead within minutes can double your chances of conversion. Remember! Data shows that potential clients view an agent’s responsiveness as a proxy for quality.

Insider’s 3-Step Action Plan:

1. Make an Introduction Call—Always leave a voicemail and set expectations with the
potential client. Address any specific questions and let them know when and in what
format they can expect to receive any subsequent materials. Now is your chance to show
them why you’re the expert agent they need! Go above and beyond!

2. Send a Follow-Up Email—Maximize responses from your leads by following-up your
call with an email. Recap the main points discussed in your conversation or that you
detailed in your voicemail. Save time by creating a quick text template in your eEdge.

3. Prove Your Value—Give your incoming leads what they want! Deliver a broad
Comparative Market Analysis, home estimate or market report by leveraging Market Leader Pro to prospective buyers and sellers. And make sure they get it! You’ll want to email a copy, print a copy to mail, and—to really go above and beyond—hand deliver a copy.

Day 3: Keep working your leads.

Now’s the time to stay top-of-mind by continuing to send and share valuable materials that are related to the lead’s home buying or selling stage.

1. Call and Leave a Message—Follow up with your lead with a second phone call or voice
message. Thank them for contacting you. Ask them what they though of the home value
estimate or the market report that you sent them on Day 1.

2. Mail a hand-written note—The personal touch of a handwritten thank you note
reinforces your commitment to the client. It also helps you go from just another agent
online to a real person who can really help the buyer or seller with their home journey.

3. Email recommended or active listings for the local neighborhood – For buyers, look
closely at listings that the buyer expressed interest in, or go back to your notes about
what home features the buyer finds attractive. Use your eEdge system to send several
recommended listings that fit that criteria. Now is the time to show the prospective client
that you really understand the type of property they are interested in. For sellers, send
active listings for comparable homes in the area. Add your own personal insights as far
as the listing price, market trends or home features and relate them back to the seller’s
own property.

Day 5: Send a local market reports.

Buyers and sellers don’t consider listings on their own – the state of the local market plays a big part in a buyer or seller deciding to actively look for or list a home. You need to share with them your insider knowledge about why now is the right time to buy or sell.

Insider’s Action Plan:

1. Send a zip-code based market report—Check out local market data at Trulia
Local—http://www.trulia.com/local/—or leverage your Market Insider feature within
Market Leader Pro.

2. Place your leads in an email nurturing campaign—Subscribe your leads to an ongoing
market report newsletter to help you establish your expertise and stay top-of-mind.
Consider bucketing your leads based on where they are in their home buying or selling
process and send them relevant information for that particular stage.

Day 7: Establish your go-forward plan.

In days one through five, you should have established yourself as a knowledgeable, committed and responsive real estate professional who is in tune with your potential client’s needs. Keep the momentum going!

Insider’s 3-Step Action Plan:

1. Call Again and Leave a Message—Follow-up is key! Call the prospective client and ask
them about the local market reports you sent on Day 5. Ask whether the information
helpful and about what other questions they may have. Now’s the time to keep the
conversation going.

2. Add the lead to a listing alert email—You’ve worked to refine and understand what
your lead is looking for. Add them to a listing alert email so they’re the first to know about
attractive listings that fit their criteria.

3. Add them into an on-going nurturing email, phone call and mail series—Start your
lead on your 8×8 or 33 Touch campaign to keep them up to speed!

Source: Trulia, Inc

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Mobile Real Estate: Don’t Forget About SMS

By Seth Kaplan

It seems every time I read a new article regarding mobile, there is some new technology that is taking over as the latest craze: photo recognition, augmented reality, mobile payments…and the list goes on. While these new technologies are great mobile marketing tools that have helped companies effectively reach users on their mobile device, they aren’t always the right answer for long-term mobile success. Sometimes, the best solution is to K.I.S.S. – Keep It Simple, Stupid.

So, what am I getting at here? SMS. Since the emergence of mobile marketing, SMS has been a tried-and-true marketing method that has proven to work time and time again. It is a simple marketing strategy that allows you to reach a broad consumer base, not just smartphone users. With more than 97 percent of text messages being read, SMS is slowly becoming our preferred method of communication, as it’s quick and easy.

A recent case study from a popular NBC show highlights that 26,000 text messages were received from users in the first six months of 2013, averaging more than 4,000 text messages each month. What does this mean? It means that show now has 26,000 interactions that it didn’t have prior to introducing SMS into its marketing strategy. That’s a whole lot of prospects.

The mobile space can be complicated to navigate, but that doesn’t mean your mobile marketing strategy has to be. Often, we find success with simple, yet strategic, solutions. At Life in Mobile, we’re always here to help you with your mobile marketing needs. Feel free to reach out at any time so we can start working on your company’s mobile success.

Seth Kaplan is president of Mobile Real Estate. For more information, please visit

www.mobilerealestateid.com.

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Reprinted with permission from RISMedia. ©2014. All rights reserved.

Advertising Expenses – On The Tax Reform Radar

Comprehensive tax reform is guided by a simple formula that masks a complex process that produces winners and losers. The formula is broaden the base, lower the rates. This means increasing what most taxpayers report as taxable income, but taxing that larger number at a lower marginal tax rate.

To broaden the base, tax policymakers must curtail or eliminate many deductions, credits, and other tax rules. The most common set examined are the annually reported set of tax expenditures, which include broadly claimed and popular deductions like the mortgage interest deduction.

However, as part of business tax reform, other rules not necessarily considered tax expenditures could also be weakened in order to broaden the tax base. One such item included in a recent legislative draft from the Chairman of the Senate Finance Committee is the deduction for advertising expenses.

Under present law, advertising expenses are deductible as ordinary and necessary business expenses. However, under the legislative draft a business would be required to capitalize and amortize 50 percent of advertising expenses over a five-year period. The remaining 50% could be deducted in the year of the expense. The net effect of this proposal would be to increase the after-tax cost of advertising compared to other business expenses.

To examine the industry impact of this proposal, we thought it would be interesting to use recent IRS data to examine how important advertising is for various sectors. The following graphs use 2010 (the most recent available) IRS Statistics of Income data for businesses who file Form 1120, which includes C Corporations and some S Corporations. The data exclude a number of kinds of firms, including sole proprietorships and partnerships, so the information is not a complete accounting of business activity, but rather a useful sampling to examine sector differences.

It is immediately clear that construction ranks fairly low in terms of advertising use, at least as measured in terms of total advertising dollars as a percent of annual business receipts. As a sector, the construction industry spent 0.34 percent of total 2010 receipts on advertising. This compares to 0.98 percent for all industries. The highest shares tend to be in industries like entertainment and information services where economies of scale produce more intense national completion. Taxable educational business had the highest overall advertising spending in 2010 at 5.78 percent of receipts.

These data indicate that while changes to the tax treatment of advertising would be an issue worth exploring in tax reform, the construction and real estate sector would be relatively less affected than other areas of the economy.

A more detailed look at construction and real estate firms is presented above. Advertising in 2010 was least used by civil construction and land development at 0.17 percent of total receipts. Following next are businesses who construct residential and nonresidential buildings with 0.26 percent of total receipts in advertising expenses and specialty construction trade contractors at 0.49 percent of receipts.

The only category within the real estate industry that exceeded the national average was the “real estate” category, coming in at 1.16 percent of total receipts. The industrial code reflects lessors of rental real estate, property managers, and those engaged in selling, buying, or appraising real estate.

View this original post on the NAHB Eye on Housing blog.

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Reprinted with permission from RISMedia. ©2014. All rights reserved.

Business Building: Establish and Convey Your Message

Business Building: Establish and Convey Your Message

From the experts at ByDesign

As a real estate professional you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once you’ve identified the characteristics that make you distinctive, you need to market yourself to others. This process of communicating and promoting your unique value is called personal branding, and it’s most effective when paired with a message. So before you plaster online and in-person bulletin boards with your headshot and contact information, you’ll need to establish your message and convey it effectively. Here’s how.

Know your audience and get their attention. When conveying your message, make sure you know your audience. Your approach and voice should always be an honest reflection of you, but also identify the needs of your potential client. How you communicate with first-time homebuyers on a budget will be different from how you work with luxury homebuyers. Once you’ve identified your audience, capture their attention with a clever and appropriate tagline. Now you have the opportunity to tell them more.

Tell them what they need to know and what they get. You have a short window of time to make a first impression, so don’t pull any punches with your audience. Get right to the point and communicate what you offer and how it will benefit them. If you don’t provide anything they need, want, or admire, they’ll quickly lose interest. Consider your message from the point of view of potential clients and adjust it accordingly. And keep it simple. Use numbers, taglines, and basic but intelligent language, and avoid industry jargon.

Use multiple platforms. Convey your message using multiple yet targeted platforms to reach as many clients as possible. Brochures, postcards, personalized magazines, and other printed materials are great options to send to target clientele. (Include appropriate, high-quality photos as well to make these items visually appealing.) Also, consider your online presence with written or audio blogs, and online videos of home tours or useful industry tips.

Visit www.ByDesignPublishing.com to see how realtors have utilized the customizable cover pages of our Home By Design and Your Home and Lifestyle magazines to convey their message and elevate their personal brand. To receive a free sample of these magazines, click here.

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Reprinted with permission from RISMedia. ©2014. All rights reserved.